1. Avoid alliteration. Always

2. Prepositions are not words to end sentences with.

3. Avoid cliches like the plague. They’re old hat.

4. Comparisons are as bad as cliches.

5. Be more or less specific.

6. Writers should never generalise.

Seven: Be consistent!

8. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.

9. Who needs rhetorical questions?

10. Exaggeration is a billion times worse than understatement.

11. Never write one word sentences. Period.

12. Think long and hard before writing anything that could be misconstrued as sexual innuendo.

13. Never put things in parenthesis (under any circumstances).

14. Above all else, be terse. Don’t carry on and on. No one likes to keep on reading and reading and not go anywhere with it. Make sure that your reader understands what you are trying to convey in as few words as possible.


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