If you’ve been using trusty ole AdBlock plugins for Firefox and Chrome to make your web browsing experience a bit nicer, you might need to take a moment and determine if it’s actually working for you. Apparently a few of the Internet titans may be working to make sure that their ads still show up.
Check this article from the Register for more information – http://www.theregister.co.uk/2015/02/02/google_amazon_taboola_microsoft_adplock_plus_unblock/
Time to start looking for an alternative I suppose 
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I’ve recently installed uBlock https://github.com/gorhill/uBlock/wiki as a replacement for adblock. Seems to be lighter in memory footprint but still as effective in blocking ads. I haven’t noticed a difference in the past week or so of usage