Health Care on Social Media?

Interestingly enough, while checking in on Four Square today, I noticed in the upper right hand of the iPhone app a mention of a special nearby.  When I clicked on it, I expected it to be something from a Starbucks nearby or perhaps the Houlihan’s a few miles away.  Instead it was something that struck me as a little odd.

http://cid-0bc4c9d6d8f9371b.office.live.com/embedphoto.aspx/.Public/uvageek/4sq-InovaHealthPlex.PNGSo I don’t know about you but this definitely made me scratch my head and wonder. I’m not quite certain what to think of such a revelation of healthcare vendors getting in on Web 2.0 / social media…Let alone Four Square.

So what does this mean that we can look forward to seeing? Good question since I’m thinking that the average age of Four Square users is somewhere under the age of 30 – individuals that aren’t too concerned about their physical location being known or too concerned with their personal privacy.

I suppose we are coming of age where individuals start having different information targeted at them based on their location – similar to Minority Report.

Nevertheless, interesting to see that Inova Healthplex is proactively reminding folks that they should get their flu shots.  I’m curious how one goes upon unlocking the “special”…

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